ProScan was once the premium TV sub-brand of RCA now both brands are owned and controlled by Technicolor, which created the color film process that was widely used by Hollywood until the mid-1950s. The ProScan brand is currently licensed in North America by Curtis International, an Ontario, Canada, a manufacturer and distributor of lower-priced electronics goods. Curtis also licenses the RCA and Sylvania brands.Īsk your grandfather about the Quasar name and he may remember it fondly. This TV brand launched by Motorola was acquired by Matsushita (the parent company of Panasonic) in the '70s, but the little-used trademark expired in 2007. About three years ago, Panasonic re-registered it. For a while we saw a few Quasar TVs as low-cost alternatives in outlets such as BrandsMart and Walmart, but Quasar TVs are currently unavailable.
One of the most significant consumer electronics brands in American history (the original company helped develop the NTSC standards for color televisions), RCA is now owned by Technicolor. Over the past decade, the trademark, which stood for Radio Corporation of America, has gone through several TV licensees, including TCL and then, more recently, On Corporation, a Korean TV manufacturer. is now licensed by Curtis International, which also licenses the ProScan and Sylvania labels.
Several years ago, Panasonic-another high-profile brand that's exited the U.S. TV market-agreed to license the Sanyo TV brand to Funai. Today, Sanyo TVs seem to turn up mostly in Walmart stores, acting almost as a private label brand for the retailer. No company did more to develop and commercialize LCD TV technology than Japan's Sharp Corporation. But in 2015, it yielded to market pressures here in the U.S. and licensed its brand to Chinese TV manufacturer Hisense, which also purchased its TV plant in Mexico. Subsequently, a majority share of Sharp was bought by Taiwanese manufacturer Foxconn, which reclaimed the rights to the Sharp brand from Hisense in 2019. So far it hasn't announced it re-entry into the U.S.
Joining the growing list of Japanese TV manufacturers that have found the U.S. market too competitive, Toshiba pulled the plug on its U.S. TV business in 2015, licensing its brand to Taiwanese manufacturer Compal. Then, in November 2017, Chinese TV manufacturer Hisense purchased the Toshiba TV business. Hisense, which sells TVs under its own brand, had until recently also licensed the Sharp brand for TVs. Like Insignia, Toshiba makes both Amazon Fire and Roku smart TVs.Īnother historic U.S.
Electronics name, the Westinghouse TV brand is controlled by ViacomCBS, which currently licenses it to TongFang, a Chinese company that has a facility in California.
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